Privacy Policy
How we collect, use, and protect your information.
Who we are
RYD Brand International, Unit 6, Central Park, 14 Platinum Crescent, Milnerton, Cape Town, 7441, South Africa.
Company Registration Number: 2017/487560/07.
VAT Number: 4650283171.
Information Officer
Our Information Officer can be contacted at hello.sa@rydbrand.com for any queries, requests, or concerns about how your personal information is handled.
What we collect
When you shop with us or sign up for our newsletter, we may collect: your name, contact details (email, phone number), delivery and billing address, and order history. Payment information is processed directly by our payment providers (PayFast and Payflex) — we do not store your card details ourselves.
Why we collect it
We use your information to: process and deliver your orders, provide customer service, send you marketing communications and newsletters (only if you've opted in), and meet our legal and tax obligations.
Marketing communications
If you sign up for our newsletter or opt in at checkout, we'll send you updates on new products, sales, and RYD news via Shopify Email. You can unsubscribe at any time using the link in any email we send, or by contacting us directly. You can also opt out of targeted advertising via Shopify's own privacy centre: privacy.shopify.com/en.
Sharing your information
We share information with trusted third parties only where necessary: payment processors (PayFast, Payflex), delivery/courier partners, and our ecommerce platform (Shopify), each of which processes your data under their own privacy policies.
Your rights under POPIA
You have the right to: access the personal information we hold about you, request correction or deletion of your information, object to processing (including direct marketing), and lodge a complaint with the Information Regulator if you believe your rights have been infringed.
How to reach the Information Regulator
Website: www.inforegulator.org.za
Complaints: POPIAComplaints@inforegulator.org.za
How long we keep your information
We retain your information only for as long as necessary to fulfil the purposes above, or as required by law.
Changes to this notice
We may update this notice from time to time. Please check back periodically for the latest version.
RYD Brand ("RYD," "we," "us") is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (POPIA).
Last updated: 18 July 2026.